Without links, it is impossible to rank your content! With the right internal linking strategy, you can connect related pages on your site, showcase your best content, and help Google discover your best posts and pages. Internal links provide Google with the structure of your website. They also determine the hierarchy of your site, allowing you to give more value to certain pages and links on your site. With the right internal linking strategy, you can boost your SEO and improve your website's usability! However, simply inserting links into your content will not provide the SEO and usability gains you are looking for.
For this reason, here are some practices that will improve your internal linking, as well as bad habits you should avoid. Understand the importance of internal links Google uses internal links to help you discover new content. Internal links are great if you want to show company banner design Google the most relevant pages on your website or the pages you go to most often. If you publish a new page and don't link to it from another page on your site that isn't included in your sitemap, Google's crawler can't locate it : “Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. » Internal links also help your site's PageRank.
The more internal links a page has, the better its PageRank. Internal links are also extremely important for your SEO. Indeed, there are pages on the Internet that you can only access via internal links. This can help you rank your internal pages better, even if you lack external links. This is especially important for long-tail search queries, where you can rank higher with context-appropriate subpages. Internal links are also beneficial for the usability of your website. Links help users navigate your website. So, in essence, internal linking is relevant for both SEO and improving your site's UX. Don't overdo it with internal links The more irrelevant links you include in your pages, the less the links will send to the page they lead to. Also, too many links can send spam signals to search engines. Google's instructions are clear: