Extract third-party metrics to get a more comprehensive view The visualization we've worked on so far is based on internal PageRank calculations and assumes that all pages are weighted equally at the start. We know, of course, that this is not how Shadow Making Google sees it, as each page would contain links of varying strength, type and relevance directed to them from external sites. To make our visualization more complex and useful, we can modify it to extract third-party strength metrics rather than internal PageRank. There are a number of possible sources Shadow Making for this information, such as Moz Page Authority, Ahrefs URL Rating, or Majestic Citation Flow or Trust Flow. Any of these should work, so pick your favorite. The result should be a more accurate representation of the website as search engines see it, as we now take page strength into account. We can start.
With the same file we created above to display the internal PageRank. In Gephi we will go to the our Majestic CF data. In my chart below, you can see which pages are the strongest on the website, taking into account external measures of page strength. Excel Shadow Making adding quote stream to nodes You can tell a lot from this image alone. When you turn on labels, you can see which pages each circle represents. The color indicates which grouping and the size of the circle indicates the relative strength of the page. The further apart these points are, the Shadow Making less the pages are internally linked. You can tell by the number of nodes of each color for which categories the client created the most content and what was successful in attracting external links.
For example, you can see that there are a lot of purple dots indicating that this is probably an important practice area for the company and they are creating Shadow Making a lot of content around it.The problem is that the larger purple dots are farther from the center, indicating that they are not internally linked well. Without giving too much away, I can tell you that many of the furthest points are blog posts. And while they do a good job of linking blogs to Shadow Making other pages, they do a poor job of promoting their blog posts on the website. Conclusion I hope you enjoyed playing with your own data and understood how Gephi can help you visualize actionable data important to yourself and your customers. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.