For young people, consumption is not only a way to meet various needs in life, but also a channel to show their personal style. Young people in the Z generation are eager to show themselves, so brands have also launched customized services to keep up with the needs of young people. IKEA, which has always been focusing on parent-child groups, recently launched the first city store in Taiwan. The city store targets singles and young people from the north. It also launched the first exclusive limited customized embroidery activity to penetrate into the young people.
Exclusive pictures and texts can be embroidered on the fabric, not only to show the exclusive style of consumers, but also to promote the industry email list brand's ingenious services. Another example is Instagram’s limited-time updates, which have recently been updated by Spotify. Spotify, a music streaming platform popular with young people, has launched a personalized annual review, allowing users to upload to social platforms and social circles to share their music tastes and podcast interests.
Showing your own style can not only help consumers become a talking point in social circles, but also virally spread through social media to increase brand exposure. unnamed -1 Spotify launches an annual review at the end of each year to attract young people to share and increase the brand's heart share. Marketing methods to attract young people have been constantly innovating, but for the young generation of Z, mastering the general direction of these four mental methods can help brands create voice and heart share! The content of this article is provided by "Popcorn Digital", and has been edited and edited by Key Review Network Media Group. f