Whether you use Google Analytics to track all these metrics or other analytics tools, the success factor here is to identify anomalous trends and whether they are related to advertising fraud. It is an intuition to confirm. AdWords already gives you access to advanced features such as competitor analytics, targeting, exclusions, and dashboards to optimize your campaign .
The next section describes how ghost mannequin effect service to use some of these features. 3) Use dedicated click fraud prevention software If you don't have the staff or time to handle all the manual analysis and monitoring needed to detect and fight click fraud, you can take advantage of dedicated click fraud software like ClickCease . Here's how ClickCease can help detect and stop ad fraud: that: You can easily integrate with your AdWords or Bing Ads account by adding an
HTML tracking code to your landing page or by using a tracking template that you can implement in your AdWords account. Automatically detect bots, scripts, malicious competitors, and manual click fraud Report deep-seated details about clean clicks and rogue clicks to help set up robust rogue detection rules Automatically hide ads from bots and human click frauders Automatically submit AdWords refund requests to recoup wasted advertising costs or credit image5 6 Get and display more information each time the user clicks, such as: image1 3 Capture video recordings of bots and humans manipulating ads, allowing you to set fraud prevention rules based on on-screen behavior 4) Perform reliable third-party verification Then look for the services of an ad verification company or an ad management company.